About Us

A Passion for Engineering Excellence

Meet Our Founder: Alvin Chow Jiewei

At the heart of Printec – rebrand to UPleev a visionary leader whose passion for engineering and dedication to service have shaped the company into Singapore’s leading provider of lift maintenance and services. Our founder, Alvin Chow Jiewei, is not just a business leader; he’s an engineer at heart, with a deep love for both electronics and mechanical systems.

Born and raised in Singapore, Alvin Chow always had a natural curiosity for how things work.

Alvin first entered the elevator industry back in 2005 when he had his first job in a company dealing with elevators. “I studied electronics in my polytechnic years, and during my National Service, my responsibility was vehicle maintenance,” he says. “I knew I wanted to do something in the mechanical field, and when I came out to work, I wanted to look for a job related to my interest, so I joined a lift company and it took off from there.”

In 2014, Alvin Chow founded UPleev with a clear vision: to offer top-quality lift maintenance and service solutions in Singapore. He recognized that lifts are an essential part of modern life, especially in a city like Singapore, where high-rise buildings are the norm. With his background in electronics and mechanics, he knew he could make a significant impact in this field.

Under Alvin’s leadership, UPleev quickly grew into a trusted name in the lift maintenance industry. His approach was simple yet effective: combining a deep understanding of engineering with a commitment to customer service. This philosophy became the foundation of the company’s success.

Alvin Chow personally oversaw the development of the company’s maintenance processes, ensuring that they were grounded in solid engineering principles. He introduced advanced diagnostic tools and real-time monitoring systems, leveraging his electronics background to improve lift performance and reliability. His love for mechanics was evident in his meticulous care and attention to detail in every maintenance task, from the simplest repairs to the most complex overhauls.

A Commitment to Reliable solutions

UPleev - Uplifting Excellence

For Alvin, every challenge is an opportunity to apply his engineering knowledge in new and innovative ways. Whether it’s designing a custom maintenance plan for a unique lift system or troubleshooting a complex mechanical issue, he approaches each problem with the same passion and dedication that drove him to pursue engineering in the first place.

His commitment to providing solutions extends beyond technical expertise. Alvin believes in building long-term relationships with clients, understanding their needs, and delivering services that exceed their expectations. This customer-focused approach has earned Upleev a reputation for reliability and excellence in the lift maintenance industry.

Character and Personality

UPleev - Lift is What We Care About

As with all businesses, running UPleev is not without its challenges. When issues surface, Alvin says he first identifies the cause of the problem or dissatisfaction. When things are not being fulfilled or delivered, it is essential to find out the reason. “If it is blatant irresponsibility, then I have to take the relevant person to task. But if there are other issues, we have to find effective solutions to remedy the situations.”

Two years into the establishment of the company, Alvin has not regretted any of his decisions. “Everything has been part of a good learning curve,” he says. “Looking back, I am grateful for the mistakes I have made, because I learned where I could have done better.” Perseverance, he goes on to add, is the hallmark of a good entrepreneur. “If you do something long enough and do it well, you can succeed.”

In his free time, Alvin gets involved in community committee volunteer work by giving computer lessons to the elderly. Along with his father, he is also involved in Singapore Kityang Huay Kuan

Looking to the Future

UPleev - Attitude Defines All

While UPleev currently operates locally, Alvin says there are plans to collaborate with overseas developers. As Upleev grows, Alvin says he hopes to find the right people to assume the company’s various roles. “A sense of responsibility is most important,” he says, elaborating on the criteria that good employees possess. “And because this is a field that requires the relevant technical know-how, the employee must be able to understand our products. But above all, I think attitude is key because it defines your identity and work. It’s more crucial than anything else; the rest can be trained.”

As UPleev continues to grow, Alvin remains deeply involved in the company’s operations. He is constantly exploring new technologies and methodologies to enhance the company’s services, always to provide the best possible solutions for his clients.

For Alvin, the journey is far from over. His passion for engineering and his love for solving problems continue to drive him forward, inspiring the entire team at Upleev to reach new heights of excellence.

In every lift we service, and in every solution we provide, Alvin’s vision and passion are clear. At Upleev, we don’t just maintain lifts—we elevate standards, one solution at a time.